Yoghurt Digital

Yoghurt Digital is an independent performance marketing agency based in Surry Hills, Sydney.

Founded in 2014, the agency helps Australian and New Zealand organisations grow revenue through search engine optimisation (SEO), paid media and conversion rate optimisation. AI is integrated across its service delivery to support analysis, content development and performance reporting.

Yoghurt Digital specialises in generative engine optimisation (GEO) and answer engine optimisation (AEO). These services help organisations improve their visibility in AI-powered search and discovery tools, including ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot.

The agency audits how brands appear in AI-generated responses and implements content, technical and entity optimisation strategies to improve visibility. This includes optimising content structure for large language model citation, implementing structured data, building topical authority and improving how brand entities are understood by AI systems.

Yoghurt Digital also applies AI to SEO diagnostics, content strategy, competitive analysis, data analysis and performance reporting, helping deliver insights and recommendations more efficiently.

The agency works with eCommerce, business-to-business (B2B) and service-based organisations across Australia and New Zealand. Its credentials include Google Partner, Meta Business Partner and Microsoft Client Partner of the Year 2024.