Miroma Project Factory

MPF is an Australian digital development studio. We specialise in behaviour change, storytelling and gamification to create measurable impact.

We deliver full-service digital solutions. This includes strategy, user experience, development, content and deployment. Our work is designed to connect with people and scale across communities.

We have experience across health, education, financial services and social impact. Our projects include digital campaigns, learning tools and AI-powered agents. We combine human insight with creative technology to solve real problems.

Our team delivers seamless digital experiences through a single point of contact. We support every project with data measurement and performance tracking. Past work includes award-winning collaborations with IBM Watson, The Ethics Centre and leading healthcare providers.

We believe digital platforms should empower people. By combining design, ethics and innovation, we help organisations build trust and connect with their audiences.

MPF also helps businesses use AI in practical and human ways.

We design intelligent digital agents that support behaviour change and engagement. We don’t build core AI models. Instead, we translate them into tools that deliver real-world outcomes.

We start by understanding the problem, the audience and the context. We use behavioural science, storytelling and game design to build agents that people trust and understand.

Our services include:

• creative development
• user experience
• conversational design
• technical integration
• performance measurement

We’ve worked with clients in healthcare and financial services. One example is the Monarch Health Index, an AI concierge that helps wellness centres understand their sales funnel. New deployments are underway with Westmead Fertility Centre and NSW Cancer Council.

MPF delivers AI through user-friendly agents that support trust, clarity and social impact. Our work helps organisations innovate without losing the human touch.