TAG

TAG is a Melbourne-based marketing consultancy that supports businesses to adopt artificial intelligence in a practical and structured way. The organisation combines marketing, technology and data capabilities to integrate AI into business operations and customer engagement.

TAG works with organisations to assess current tools, workflows and team capability to identify where AI can deliver value. This includes developing tailored solutions and implementation plans aligned with business objectives.

Services include:

• AI advisory and readiness assessments
• workflow and process audits
• design and implementation of automation solutions
• development of custom GPT and AI-enabled tools
• personalisation and customer engagement solutions
• integration with customer relationship management (CRM) systems
• implementation roadmaps, including pilots, training and performance measurement.

TAG also applies AI within its own service delivery through a customised AI agent designed to support campaign planning and execution. This includes using AI to support marketing activities, improve efficiency and enhance decision-making.

The organisation provides additional services across search optimisation, conversion optimisation, paid media, user experience design, web development and data systems.