Scott Shorter

Scott Shorter specialises in advanced SEO, GEO AI optimisation, search and social marketing, and conversion rate optimisation.

We help businesses adopt artificial intelligence technologies by preparing their digital content for generative search and answer systems. Our work focuses on Generative Engine Optimisation, which supports organisations as search behaviour shifts from traditional search engines to AI-driven models.

We start by assessing a business’s online content to identify barriers that prevent AI systems from understanding or using the information. We then provide clear, practical recommendations to improve accuracy, structure and relevance. This ensures that generative models can interpret a business’s products, services and key messages.

We work directly with managers and internal teams to explain how generative AI affects visibility and customer engagement. Our approach is collaborative and based on measurable outcomes. We offer strategic guidance, technical support and training tailored to the organisation’s capability.

By improving how a business communicates with AI systems, we reduce risk and support long-term digital resilience. Our services help organisations remain competitive as generative technologies become the primary way people search for and consume information.

Our clients include managers across Australia from small and medium-sized businesses to ASX-listed companies, community organisations and government agencies.