Pureprofile

Pureprofile is a global provider of online research and insights. We combine high-quality data with a suite of AI-enabled solutions to deliver fast and accurate insights across consumer, business, academic and healthcare research. Each year, we conduct millions of interviews in more than 100 countries.

We offer a range of online research tools to suit different business types and research needs. Our newest platform, Datarubico, provides self-serve data and insights through an AI-enabled interface. This gives researchers and brands more control, flexibility and speed throughout the research process.

Pureprofile is known for its commitment to data quality. Every insight is based on real opinions from real people. We deliver high-quality respondents through rigorously verified proprietary panels and a curated first-party network. This ensures reliable and actionable results.

We help businesses integrate AI into their research workflows in practical and meaningful ways. Many organisations want to improve speed and efficiency but face challenges maintaining depth and nuance in their insights.

We start by identifying where AI can add value across the research cycle. This includes automating tasks such as open-ended coding and sentiment analysis, using real-time AI probing to deepen responses, and enabling faster concept testing with synthetic data.

Through platforms like Datarubico, businesses gain scalable and cost-effective access to AI-enhanced research. We also offer tools such as video surveys and chatbot-style interfaces that allow respondents to engage naturally and expressively. This leads to deeper and more meaningful insights.

Some clients use these tools independently. Others work with us through managed services for tailored support. In both cases, we include a human-in-the-loop to review outputs, refine models and support decisions. This helps maintain quality and relevance.

We also guide clients through the broader adoption journey. From tool selection to best practices, we help organisations adopt AI gradually and effectively to get the best results from their research.