Iconic Marketing

Iconic Marketing is an Australian marketing consultancy specialising in AI search optimisation and Generative Engine Optimisation (GEO). We help businesses adapt their digital presence so they are accurately discovered, understood and represented across AI-powered search environments, including Google AI Overviews and generative search platforms.

Our work focuses on the structure, clarity and authority of digital content. This includes entity-based optimisation, schema implementation, local and service-focused search optimisation and content refinement designed for how AI systems interpret and surface information. Rather than producing high volumes of content, we prioritise accuracy, relevance and trust signals that support long-term visibility.

Iconic Marketing works with service-based businesses, education providers and growing organisations across Australia. We support websites built on platforms including Wix, WordPress and eCommerce systems.

Our approach is strategy-led and grounded in measurable outcomes. We combine search fundamentals with emerging AI search requirements to help organisations prepare for changes in how people find information, evaluate providers and make decisions online.

We specialise in:

• AI search optimisation and Generative Engine Optimisation (GEO)
• entity-based content structuring
• schema implementation
• local and service-focused search optimisation
• technical reviews to improve visibility within AI-generated search results.

Through a strategy-led approach, Iconic Marketing enables businesses to adapt to evolving search technologies and changing user behaviour, helping them remain visible, credible and competitive as AI-powered search continues to develop.