Friyay Pty Ltd

Friyay.ai is Australia’s first generative AI studio, dedicated to empowering small businesses to drive more sales through scalable customer conversations. Co‑founded in 2023 by Ben Dunn, Sha‑mayne Chan, and Gareth Rydon, Friyay specialises in AI solutions that help small to medium businesses (SMBs) re‑activate dormant leads and manage inbound enquiries at scale.

By building custom AI-powered SMS agents, Friyay enables businesses to automatically re‑engage past contacts personalising outreach, generating follow‑ups, and breathing new life into previously inactive leads. Their technology handles thousands of conversations simultaneously  providing timely responses through email, chat, SMS or CRM integrations while ensuring a human‑centred experience that boosts engagement and conversion.

Friyay.ai partners with small businesses to design, build, and embed scalable AI systems that automate sales driven conversations and re‑engage dormant leads. We begin by helping teams identify key customer interactions from email follow-ups to SMS chat that can be enhanced through generative AI. Once identified the clients AI assistant is ready to engage with customers within 48 hrs on 100% performance basis clients only pay for qualified customers.