Fokal

Fokal monitors AI platforms, search engines and media to find where businesses are missing from results.

When people use ChatGPT, Gemini or Perplexity to research products and services, most brands do not appear. They are invisible in AI-generated recommendations, comparison articles and industry coverage. These visibility gaps cost businesses customers every day.

Fokal finds these gaps and provides ready-to-use solutions. Each gap comes with outreach templates, content drafts, technical fixes and verified contacts. Businesses can act on findings without needing specialist skills or external agencies.

We have tested over 2,600 queries across major AI platforms to understand where brands appear and where they do not. More than 150 organisations use Fokal to track and improve their visibility.

Our platform suits businesses of any size or industry. Marketing teams, founders and agencies use Fokal to understand how AI platforms represent their brand and take action to improve it.

How Fokal helps businesses adopt AI awareness:

• scans AI platforms, search engines and online publications to identify visibility gaps
• shows businesses exactly where they are missing and provides practical tools to address each gap
• includes pre-written outreach templates, publication-ready content, technical code for AI optimisation and verified journalist contacts
• tracks progress over time, showing when businesses gain citations, appear in new publications or improve in AI recommendations.

Fokal helps businesses make informed decisions about their online presence by understanding how AI platforms work and where their brand appears. We work directly with businesses through our self-service platform, and agencies use Fokal to support multiple clients.