Boston Consulting Group

Artificial intelligence is changing how organisations create value and solve complex problems. At BCG, we see AI as both a strategic tool and a practical solution to global challenges.

Every AI transformation is different. Our consultants tailor each journey to the organisation’s goals, starting point, and context. To scale AI successfully, we use a 10–20–70 approach:

• 10% algorithms
• 20% technology and data
• 70% people and processes.

This model helps organisations focus on what matters most, building the right capabilities to unlock real value.

We guide clients through three connected value plays:

• deploy – apply AI to current operations
• reshape – reimagine business models and workflows
• invent – create new products, services, and markets.

These plays support end-to-end transformation. We strengthen the foundations - technology, people, and risk management, to help organisations innovate with confidence.

Our DRI (deploy, reshape, invent) framework is a strategic asset. It helps clients turn their data, talent, and culture into long-term competitive advantage.

BCG X, our tech build and design unit, works alongside BCG to deliver AI solutions that scale. Together, we help clients build, operate, and transfer the capabilities they need to succeed.

As AI reaches a turning point, we help organisations combine human and machine strengths. This approach boosts productivity, innovation, and value.

When predictive AI is paired with generative AI, the results are even stronger. Our proven playbook helps clients focus on strategic opportunities and lead full-scale AI transformations.

We support every step, from redesigning processes to building skills and governance, so organisations can deploy AI responsibly and at scale.

Case study - https://www.bcg.com/capabilities/artificial-intelligence/client-success