askbella

Askbella is an Australian retail technology company that uses AI to power personalised, data‑driven shopping experiences.

Our platform helps retailers bridge the gap between digital and in‑store engagement through an AI shopping assistant that provides tailored product recommendations and shopper insights. Designed to integrate seamlessly with existing retail systems, Askbella enhances customer experience without adding operational complexity.

Built on proprietary AI models and a deep product intelligence engine, Askbella delivers expert‑level guidance that helps shoppers make confident purchase decisions and enables retailers to better understand customer needs.

Our technology supports all retail categories, enabling intelligent discovery, stock optimisation and customer education.

Askbella works with retailers to adopt AI in practical, results‑driven ways. Our platform integrates with existing systems – such as catalogues, pricing and inventory – to power real‑time product recommendations and personalised experiences online and in‑store.

We collaborate closely with retailers to understand their goals, identify where AI adds value and support implementation without disrupting operations. Our AI recommendation engine analyses product data, ingredient information and customer preferences to guide shoppers to the most relevant products – increasing conversion, confidence and brand engagement.

We enable AI adoption by helping retailers:

• Boost product engagement and brand education through intelligent product matching.
• Sell the right product to the right customer, driving higher conversion and average order value.
• Capture insights from shopper behaviour, including browsers not just buyers.
• Build data‑informed merchandising and marketing strategies.

Askbella’s mission is to make AI adoption simple, scalable and beneficial for every retailer – enhancing human expertise with intelligent technology that creates better shopping experiences and measurable business outcomes.