AI Pocket Rocket

AI Pocket Rocket is a social enterprise focused on helping Australian women build confidence and practical skills in using AI. Operating under Gold Key Marketing, a Port Stephens consultancy led by Bec Smith, the initiative was established to support women who may feel excluded from or uncertain about emerging AI technologies.

The business focuses on making AI accessible through plain English education, practical learning experiences and ongoing support. AI Pocket Rocket aims to help women develop confidence in using AI tools while maintaining a strong focus on ethical, human-centred and environmentally conscious AI adoption.

Services include:

• AI education and skills development
• weekly AI learning and training content
• AI confidence-building programs
• AI prompt libraries and resources
• community learning and peer support
• live AI demonstrations and Q&A sessions
• ethical AI guidance
• personalised AI consulting and implementation through the VIP Rocket Fuel program.

AI Pocket Rocket helps members develop practical AI skills through short, curated learning experiences designed to be applied immediately. Members receive weekly AI skills training, access to a private community, live support sessions and resources that support ongoing capability development. The organisation also tracks participant progress through AI confidence check-ins designed to help members measure their growth over time.

Its AI capability focuses on the practical application of generative AI tools to everyday business and professional tasks. Through education, training and customised support, AI Pocket Rocket helps individuals and small to medium businesses identify suitable AI use cases, adopt AI tools responsibly and integrate AI into existing workflows. All offerings are guided by ethical AI, green AI and human-centred AI principles, with an emphasis on maintaining human oversight and responsible use of AI technologies.